Asif Asharaf
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productuisystems

Project Two

Product design for a fintech app used by 200k+ people

2023

Overview

A placeholder case study. Replace this with a real project.

This was a product design engagement for a fintech company — redesigning their core transaction flow from scratch.

Problem

Users were dropping off at the confirmation step. The existing flow had too many steps and unclear hierarchy.

Solution

Consolidated five screens into two. Made the confirmation state feel like a moment of arrival, not a formality.

Results

Drop-off decreased by 34% in the first month after launch.