About

I'm Asif Asharaf — a senior product designer based in Bengaluru, India. I work on digital products and the systems that hold them together.

A lot of my time goes into mentoring designers earlier in their careers — helping them sharpen their problem-solving instincts and find their footing in UX and UI work. The recommendations on my LinkedIn probably say it better than I can.

What I care about: work that earns its place. Design that doesn't announce itself. The kind of thing you notice when it's gone, not when it's there.