Namaskaram, I'm Asif · Lead Product Designer at Factors.ai
I design products that actually work, and help designers get better at it.
Nine years building B2B SaaS from 0→1 to scale. I was the first designer at Factors.ai and now lead design across analytics, account intelligence, AI agents and automation. Before that, newsroom software at Quintype.
9+
years designing products
#1
first designer at Factors.ai
3
Quintype products: Bold, Metype, Subtype
1→n
a design team grown from one
Selected work
Things I've designed from zero.
01
Factors.ai
Founding designer of a B2B go-to-market platform, from analytics and attribution to account intelligence, AI agents and Adpilot.
Founding designer → Lead Product Designer · 2020 — now
Read case study →
02
Nimo
One clinical note system for every kind of Indian practice: a block editor that changes by specialty, and AI that drafts the note while the doctor stays the author.
Product designer, with Irfan · 2026
Read case study →03
Quintype
CMS, engagement and subscription products for high-traffic digital newsrooms: Bold, Metype and Subtype.
UI/UX Designer → Senior Product Designer · 2017 — 2020
Read case study →How I work
Clarity for products that carry a lot of weight.
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Start from the decision
Data-heavy products fail when they show everything. I design backwards from the decision someone has to make, and cut what doesn’t serve it.
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Systems before screens
A wide product built by a small team only holds together with a system underneath it: tokens, components, and patterns for the hard states.
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AI prepares, people decide
In agents and AI features the craft is trust: show what the model saw, what it suggests and why, and make overriding it effortless.